the end of 2023. However, as the round was not completed, we did not secure the investment from the VC, and due to external allegations towards Äffärsänglarna's founder, the
finalization of the round commitment has been heavily delayed.
The delay in completing the investment round significantly impacted our cash flow. Although we have adapted as best as possible, this has affected the implementation of our strategy and, consequently, the acquisition of new clients.
Without a runway that provides us with long-term visibility, it is very difficult to move forward as we had planned. However, we have been able to continue negotiations with important clients and have made progress, however not as quickly as we initially expected.
Progress and Highlights: Despite the challenges, we have made significant progress in various areas. Here are the most notable highlights:
Partnerships / Sales:
- Significant progress in ongoing negotiations with a leading international supermarket chain, which continued into 2024.
- Engaged in talks with a coffee chain and an ice cream shop chain in Spain.
- Initiating discussions with a well-known hamburger/fast food chain in Sweden to explore strategic partnership opportunities to enhance our market presence.
-In active discussions exploring a partnership with a leading tax-free and payment methods company.
Product Development:
- OCR implementation completed.
- NFC development ongoing.
- Driver development ongoing for Android and iOS.
- New updates for app optimization completed.
- Wallet integration ongoing.
Considering the new perspective on investment and cash flow, we have defined a new strategy and set new goals for 2024:
- Introducing a dynamic new strategy to streamline operations, enhance profits, and stay competitive in the market.
- Initiating discussions with VISA as a key player and potential buyer, which could notably accelerate our growth path.
- Revitalizing our sales strategy by pivoting our focus to major retail chains.
- Transitioning our IT Development Team through a strategic partnership with an IT development company. This will relieve us of the burden of in-house costs and allow us to work with senior professionals, enabling faster and more effective project delivery tailored to our specific needs.
- Positioning ourselves to capitalize on the recently released digital invoicing laws in Spain and Colombia.